RETAIL STORES

At the beginning of 2020, entrepreneurs and merchants of various sectors had to reinvent themselves in the face of a sharp drop of 70% in sales due to the global pandemic, moving their physical stores to the online world. In this book, we analyze the Retail Store Industry and the huge challenge faced during the pandemic and opportunities they could take advantage. In the first section, we provide a general status of the sector and in the second section; you can read about the e-commerce and its evolution in Latin America. In the third and fourth sections, we provide an analysis about the Ecommerce´s future and two good/successful examples applying this business model. Finally, in the fifth section, we share with you a complete investment thesis for theoretical portfolio management ideas.

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